To offer support and
information to people interested in veganism in order to assist
vegans and others to maintain a healthy, balanced diet.
To promote and increase
awareness of veganism as a compassionate, healthy and
environmentally beneficial lifestyle choice.
To raise awareness of the
cruelty and exploitation involved with the production of animal
based products and that it is unnecessary to inflict suffering
and death on animals in order to lead a healthy and happy life.
To research information
relevant to a vegan lifestyle and where appropriate to publish
this information.
To lobby for manufacturers to
use non-animal based materials in their products.
To support ethical alternatives
to animal based and / or environmentally harmful research and
production and where appropriate to lobby governmental and
non-governmental bodies to change such practices.
Promote respect and compassion
towards all animals and the environment by appropriate means.
To develop and maintain positive relationships with
organisations with similar aims and objectives, and to offer such
organisations support where appropriate.